Unlock Better ROI With Google Ads + Hubspot Optimisation
Scale deals and revenue with efficiency
Our clients know Google Ads are a solid investment for their business, and they are prepared to invest heavily. They come to us when they are out of their depth with implementing ad budgets effectively, or sense that there is more opportunity to be realised in both scale and efficiency.
Are You Making Decisions In The Dark?
Operating out of your depth hurts your business. Here’s how:
Optimising for leads not customers
What happens after the click can be invisible to ad platforms. Algorithms optimise for what they can measure – cheap clicks and form fills – but without HubSpot feeding conversion data back to Google Ads and Meta, the full lifecycle can’t be optimised for revenue. This means your campaigns get more efficient at the wrong thing. With effective HubSpot integration, however, you can optimise towards contacts that actually convert.
Trying to scale without knowing the KPIs that matter
You're trying to make critical budget decisions without knowing your true numbers. What's your real cost per customer? What's a healthy ROI for your business? Which channels deliver profitable customers? The result: no confidence in your decisions, no clarity on what 'good' looks like, and no data to defend your marketing spend when the board asks tough questions. Once you have a solid understanding of your business’s unit economics, you will be able to scale confidently.
Not using HubSpot to its full potential
HubSpot is a powerful tool, as long as you are using its full capabilities. Without proper integration and attribution, you are wasting both spend and opportunity, while also not maximising HubSpot’s licence fee. Poor setup means you are not taking advantage of HubSpot’s built-in tracking and unified reporting features. Once these issues are rectified, HubSpot becomes a dynamic, cost-effective and revenue-driving CRM tool.
What You Get When You Scale With Webleaf
COMPOUNDING RESULTS
Using our expertise in both the Ad platforms and HubSpot, we ensure native integrations consistently enable true lifecycle optimisation. This means data on leads (form fills), as well as opportunities and customers, is fed back into Google and the other platforms. This delivers highly efficient results over time.
This is not a set-and-forget situation. We ensure your tracking, attribution, and integration are bulletproof, giving you confidence in your technical set-up. We reveal which campaigns are delivering ROI, giving you confidence in Ad spend. We ensure the algorithms are optimised for scaling your revenue (instead of for vanity metrics), giving you confidence in performance and efficiency.
CRYSTAL CLEAR KPIs
Webleaf enhances your marketing spend by using data effectively for efficient and sustainable growth. We map your entire funnel – from click to closed deal – surfacing the KPIs that matter: true cost per customer, revenue per campaign, and ROI by channel. You'll know exactly which campaigns to scale and which to cut. No more guessing, just confidence backed by data.
We'll model your potential savings and scaling opportunities before you commit – most realise their investment in weeks, not months.
With us, you get confidence in strategic direction and a safe pair of hands.
THE CONSULTANCY DIFFERENCE
Agencies optimise campaigns. We optimise businesses.
By combining commercial understanding with technical excellence, we don't just reduce your cost per lead – we transform your unit economics. Our consultancy approach means we understand your margins, your sales cycle, and your growth targets, then engineer campaigns to hit them.
No need to choose between strategic thinking and hands-on execution. With Webleaf, you get both. When you partner with us, we become part of the team. We work alongside you, on hand to proactively flag opportunities and prevent waste, giving you complete confidence in every decision.
✅ Lower CPA
✅ Reliable attribution
✅ Smarter targeting
✅ Higher ROAS
✅ Investor readiness
✅ Faster scaling
✅ Peace of mind
✅ Clarity & control
✅ Flexible support
What Webleaf Clients Say
TECH START-UP
“ As a start-up with an aggressive growth plan, we needed outside expertise we could trust to support our skilled in-house team. We initially started out using Google Ads with no HubSpot integration and Webleaf helped us to build dashboards and calculate KPIs on our platforms with confidence. This paved the way to build in HubSpot Marketing Professional to collect all the data needed for efficient scale, helping us to successfully diversify into Microsoft Ads & Meta Ads. Webleaf gave us the guidance, confidence and headspace we needed to model a plan for effective strategic growth. They have been a valuable part of the team with great communication and collaboration, including stepping in when the industry faced crisis. “
KEY METRICS
. Navigated industry challenges whilst maintaining consistent growth
. Leads increased by 4247% in 9 months
. Conversion rate from clicks to contacts increased from 4% to 9% in 7 months
. 8x number of deals created in 7 months
. Revenue increased by 516% in 7 months
BRIGHT!TAX
“ Webleaf is one of the best and most strategic investments we've made in years. The whole team truly understands our business—even better than Google did—and it shows in both the numbers and the peace of mind it brings us. It feels like they care about our KPIs as much as we do. They’re not just running ads—they’re a trusted partner who takes our budget personally, who pushes back intelligently, and who gives us the space to focus on creative growth elsewhere. We trust them completely. “
KEY METRICS
. Conversion rates from lead to sale increased by 40% in 3 months
. Deals increased 224% in 12 months
. Revenue increased 135% in 12 months
. ROI transformed from inconsistent to a consistent 220% year on year
. Google Ads leads are converting to sales calls at a higher rate than both organic and referral traffic
Proven Results Backed by 20+ Years Experience
CEOs and boards trust us to collaborate with their teams, bringing transparency and strategic direction alongside results. Our long-term partnerships speak for themselves:
£250K → £8.5M annual revenue growth (7-year partnership)
£1M annual adspend savings through commercial understanding and better strategies
£300K → £1.4M adspend scaling allowing for PE investment
£604K spend generating £12.7M revenue during a successful exit
Webleaf is led by Ewan Rayment, a highly experienced digital marketing consultant and impact-driven entrepreneur with 20 years of experience scaling e-commerce brands using paid acquisition.
Ewan brings fresh perspectives to digital marketing challenges and is as comfortable in the boardroom discussing strategic direction as he is in the weeds optimizing campaign performance. He understands that sustainable business growth means valuing the whole ecosystem; your team, your customers, your impact, and your long-term vision.
Ewan is supported by an experienced team who bring specialized expertise, stability, consistent quality and deep knowledge of what your business needs. The Webleaf team grows alongside you, scaling support as your needs evolve while maintaining the personal attention that only a boutique consultancy can provide.
Ewan is on the board of Planet Protection (an ethical commercial insuretech) and is co-founder of Undo, a biodiversity-focused venture that aligns nature restoration and sustainability with Webleaf’s activities.
Ewan is also an ultra-marathon finisher, men's group facilitator, father of two, attempted pilot, and lover of photography - he can often be found photographing birds and dragonflies in the wild.
Ready to unlock better ROI from your HubSpot + Google Ads?
Book a free strategy call. No obligation, just actionable insights.